
Danielle Chiel learned to knit at ten. She came to the craft from a music background, and founded KOCO over a decade ago on the conviction that hand-knitting could be done to a commercial standard without a single machine, and that the women doing it could be trained, named and credited.
The method she built rests on written patterns rather than sketches. Most of the artisans who joined KOCO had never been to school. Danielle's approach was to teach them English literacy and basic maths so they could read those patterns, work to a shared standard, and be paid for skilled, named work. The collaboration between Danielle and the artisans is the method: she writes the structure, they hold the craft, and neither works without the other.
Under her direction, KOCO has grown into a certified B Corporation supplying global fashion houses, producing from a single piece to runs of 1000 or more, with zero electricity at any stage of production.
[QUOTE REQUIRED: Danielle Chiel on founding KOCO and the decision to work from written patterns rather than sketches. Attributed exactly as supplied.]
[QUOTE REQUIRED: Danielle Chiel on the artisans, their training and agency. Should evidence the collaboration, not position the founder as rescuer. Attributed exactly as supplied.]
Danielle leads KOCO as founder and CEO. Her work sits at the point where design meets the written pattern: translating a brand's tech pack or sketch into the fifty-page written instructions a knitter can follow, size by size, with no abbreviations.
She oversees the methodology that bears the company's standard, and the training that brings a woman with no schooling through literacy and maths into skilled, paid, named work. The artisans she works with are craftspeople with skills and agency, not beneficiaries of a programme.
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